I’m interrupting the ‘marriage chronicles’ today (you can catch up on parts 1 and 2) to keep you informed on some exciting opportunities you should be aware of. One of my readers Cathy was kind enough to email and let me know of two different programs happening for Latina women.
The first is an “unsung” hero’s program promoted by Scott Brands. Personally I love giving recognition to people who otherwise would go unnoticed. The “Premios Bien Hecho/ Done Right Awards” allows you to nominate those people who are “doing right” for Hispanic communities. Who knew the people I buy toilet paper from where love us Latinos so much? They love us and I love them. Perfect.
Check out the press release:
SCOTT BRAND CREATES “DONE RIGHT AWARDS”; CALLS ON HISPANICS TO NOMINATE PERSONS WHO HAVE “DONE RIGHT” BY THEIR COMMUNITY
At Least Five Winners Will Receive $2,000 and a $5,000 Donation to Non-Profit of Their Choice
NEENAH, WIS., Sept. 1, 2010 -The Scott brand is celebrating its Done Right philosophy by inviting consumers to nominate candidates for its first Done Right Awards. To be eligible, the nominees need to have performed extraordinary deeds of great value for the Hispanic community. Winners will receive $2,000 each, plus a $5,000 donation to a charity or non-profit of their choice.
“The purpose of these awards is to give back to the Hispanic community for their loyalty to the Scott brand by recognizing individuals who embody our core values of doing things right,” said Chris Allen, Scott brand manager. “Scott brand products are done right because they blend great performance and value. We’re looking for everyday people – unsung heroes, if you will – who have done right by going above and beyond the call of duty to help the Hispanic community.”
In that vein, the brand is calling on Latinos to submit one or more nominations between now and Oct. 15, 2010. A minimum of five nominees will be chosen by an independent panel of judges composed of community leaders, on or about Nov. 1, 2010.
Anyone can nominate a candidate. To nominate someone whose efforts deserve to be publicly known and recognized, consumers should visit www.marcascott.com. The nomination must include the name of the candidate for the award, a description in 100 words or less of the extraordinary deeds he or she has done for the Hispanic community, and their name, email address and telephone number. For more information, please call 1-888-444-9839.
About Scott The Scott brand invented many of the product categories consumers today rely on throughout the world, including rolled toilet paper, paper towels for household and kitchen use, and paper napkins. In 2006, Scott brand crossed the billion-dollar U.S. sales mark following four consecutive years of significant growth in the consumer bath tissue and towel category. With this milestone, the Scott brand joins the top tier of consumer packaged goods brands with over $1 billion in U.S. sales. When combined with sales of Scott-branded products in Europe and in Kimberly-Clark Professional and K-C’s developing and emerging markets businesses, the brand’s worldwide sales exceed $2 billion, underscoring the Scott name as one of K-C’s power brands. The Scott brand stands alongside Huggies and Kleenex in the elite company of billion-dollar brands. For more information about Scott visit www.kimberly-clark.com. About Madre y Mujer Madre y Mujer is a Kimberly-Clark initiative whose mission is to provide practical, everyday solutions to Hispanic women in an effort to improve their quality of life and that of their families. As such, Madre y Mujer is based on lasting family values, including the hygiene and health of Latino families throughout the various stages of life. The solutions Madre y Mujer offers are supported by the excellent products that sponsor this initiative, and by the advice it is continuously providing to Hispanic women and families. The proven quality of Kimberly-Clark’s trusted products constitutes the best guarantee that families which use them are being well cared for. For more information about this unique program, visit www.madreymujer.comAbout Kimberly-Clark
Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people – nearly a quarter of the world’s population – trust K-C brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No. 1 or No. 2 share position in more than 80 countries. To keep up with the latest K-C news and to learn more about the company’s 138-year history of innovation, visit www.kimberly-clark.com.The second program is a Yoplait’s Breast Cancer initiative. Do you remember Adamari Lopez? I’m sure some of you do and some of you don’t. She’s a Latina telenovela (soap) star. When I was growing up I would equally watch telenovelas and the WB11 (remember when the CW was the WB?) To me, watching Latina soap stars was the same as watching Sarah Michelle Gellar on Buffy the Vampire Slayer. Adamari is a breast cancer survivor and has teamed up with Yoplait to bring awareness to Latina women.
“I am delighted to join with Yoplait once again to help Latina women understand the importance of their breast health and encourage others to join the fight against this terrible disease,” Ms. Lopez said. “I was diagnosed with breast cancer five years ago, and am living proof that early detection can save lives.”
From September through October you can send in pink lids from Yoplait products and Yoplait will donate. donate 10 cents, up to $1.6 million, with a guaranteed minimum donation of $500,000. Since the program began, Yoplait has donated more than $25 million to the breast cancer cause through this method.
One of my best friend’s mom is a breast cancer survivor. It affects ALL of us as women. Get involved.
Check out the press release below:
ADAMARI LOPEZ AND YOPLAIT® URGE LATINAS TO JOIN
THE FIGHT AGAINST BREAST CANCER
Actress and Breast Cancer survivor LopezTo Encourage Early Detection, Inspire Support for Save Lids to Save Lives® and Announce Creation of El Fondo Yoplait Para La Mujer Hispana®
MINNEAPOLIS, MN, Sept. 13, 2010 – For the third consecutive year, Yoplait has teamed up with Hispanic actress and breast cancer survivor Adamari López. Ms. Lopez has kicked off a seven-city media and retail tour of Hispanic communities, with hopes of inspiring Latinas to join in Yoplait’s Save Lids to Save Lives® initiative.
“I am delighted to join with Yoplait once again to help Latina women understand the importance of their breast health and encourage others to join the fight against this terrible disease,” Ms. Lopez said. “I was diagnosed with breast cancer five years ago, and am living proof that early detection can save lives.”
Breast cancer is the most common form of cancer among Hispanic women, who also are more likely to be diagnosed in its later stages, when it is more difficult to treat.* And although Latinas have lower breast cancer incidence and mortality rates compared to non-Latina White women, they are less likely to have regular mammograms and follow-up for an abnormal mammogram.
Now in its 12th year, Save Lids to Save Lives® helps combat these statistics by raising crucial research money for Susan G. Komen for the Cure®. Yoplait is its longest running food partner, and Save Lids to Save Lives® is recognized as one of the most successful cause marketing programs in the industry. By raising the maximum donation of its Save Lids to Save Lives® program up to $1.6 million this year, Yoplait is expanding its commitment to the fight against breast cancer and Susan G. Komen for the Cure’s promise to end breast cancer forever.
Participating in Save Lids to Save Lives® is easy – in September and October, all 6-ounce yogurt cups — Original, Light, Thick & Creamy, Light Thick & Creamy, Whips!, and select specially-marked packages of the Large Size Yoplait yogurts — will have special pink foil lids. And for the first time, Yoplait Greek, Yoplait Delights and Yoplait Frozen Smoothies are also included. For every pink lid sent in between now and the end of the year, Yoplait will donate 10 cents, up to $1.6 million, with a guaranteed minimum donation of $500,000. Since the program began, Yoplait has donated more than $25 million to the breast cancer cause through this method.
This year, Yoplait has also created the Fondo Yoplait para la Mujer Hispana®– $250,000 of the overall donation that will go to fund innovative ideas by Susan G. Komen for the Cure® Affiliates aimed at raising breast health awareness and prevention in their local Hispanic communities.
“The local Komen Affiliates know their communities best, which is why Yoplait wants them to put forth the plans for fighting breast cancer in Latina women,” says Catherine Cox Draper of Yoplait. “With their inspiration and ideas, Yoplait and Susan G. Komen for the Cure will be able to help to make a lasting impact in the fight against breast cancer for Latinas everywhere.”
Ms. Lopez will be visiting many of those very communities during her tour, which began last week in Miami and ends next month in San Antonio, Texas. It will also take her to New York, Chicago, Los Angeles, Dallas and Houston, where she will take her message of hope to Latinas through media interviews and appearances at supermarkets.
“My personal brush with breast cancer changed my life and showed me that our health is our greatest gift,” Ms. Lopez said. “Despite the many obstacles faced by our community – both cultural and financial – we as Latinas must put our breast health first, understand our bodies and utilize the resources the community has to help us overcome this terrible disease. Susan G. Komen for the Cureis a valuable organization, and that is why I believe so strongly in this cause.”
For more information on how to participate, please go online to CadaTapaCuenta.com or komen.org/espanol . You can also find your local Komen Affiliate on komen.org/espanol.
About Yoplait
To date, Yoplait and its parent company General Mills have donated more than $25 million to the breast cancer cause. In addition to the Save Lids to Save Lives campaign, Yoplait is a member of Susan G. Komen for the Cure®'s Million-Dollar Council and is the National Series Presenting Sponsor of the Susan G. Komen Race for the Cure®, the largest series of 5K run and fitness walks in the world. Visit www.Yoplait.com to get involved in the Save Lids to Save Lives program.About General Mills One of the world’s leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Yoplait, Cascadian Farm, Muir Glen, and more. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2010 global net sales of US$16 billion, including the company’s $1.2 billion proportionate share of joint venture net sales. About Susan G. Komen for the Cure® Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure®, we have invested more than $1.5 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-877 GO KOMEN.