Dominicana Zoe Saldaña on the cover of Essence
If there is one thing that I love about today’s world is social media. Often times I hear news from Twitter before any news outlet. Sometimes, it’s complete and utter foolishness. For example, the confirmation that Bill Cosby had passed away. Immediately after there was a message from Bill Cosby, clearly upset, letting people know via social media that he indeed is alive and kicking (BillCosby: Again, I’m rebuttaling rumors about my demise. But, I’m confirming I have an app).Awkward. Then there are times where real issues come up. One such event is that Essence, a magazine geared towards black women, hired, Ellianna Placas, a white fashion director (cutblog: Essence’ hires a white fashion director, backlash ensues http://nym.ag/b6UXVB).
Online fashion and style site Clutch magazine has an excellent article about Placas being hired. Honestly, I get the uproar. What does this mean for black women working in the fashion industry? This is a magazine that has historically been held up as the one open door when all other seemed to be closed. However, that is not what I find interesting about the situation. The most interesting part was the comments left on the article. The conversation quickly changed from Essence somehow failing black women and moved to Placas being Latina and whether this made it more acceptable. For the record, Placas is not a Latina and is of Australian decent.
This is a comment left at The Black Snob:
@David Wise There are Black Latinas descended from African slaves the same way that there are Black Americans descended from African slaves and she is not Black.
Latin is a culture not a race, for example there are White Creoles and Black Creoles in New Orleans. J Lo (Spanish Latina, ancestors from Spain) is to Zoe Saldana (Black Latina ancestors from Africa) as Britney Spears (White American ancestors from Europe) is to Beyonce (Black American ancestors from Africa). – Mary
Is this necessarily true? Do Jennifer Lopez and Zoe Saldana have as much in common as Britney Spears and Beyonce? I can think of many ways in which Jennifer Lopez and Zoe Saldana differ. For one, Jennifer Lopez grew up in New York City while Zoe grew up in the Dominican Republic. But they both stem from islands in the Caribbean which means that at its core the family values and culture are very similar. Furthermore, the commenter is mistaken. Jennifer Lopez may have ancestors from Spain but it is also very likely that she has ancestors from Africa. The entire Caribbean has a history with slavery (Christopher Columbus anyone?).
If the Essence situation where to be happening with a Latin publication the fact that one is lighter than the other would not matter. Because the message being distributed to Latina’s would be the same. We are one. This is what we go through. This is what fits different body types, etc. Don’t get me wrong. There is clear colorism all throughout Latin countries. Even Sammy Sosa bleached his skin because being lighter is considered more attractive. This is not only prevalent in Latin cultures but also within minority groups where one can find people from caramel to dark chocolate in complexion. Although, complexion should not be the reason why a person is right for a job or not.
At the end of the day I believe that there are certain situations that should cross the lines of race and color. If a person is qualified for a job and is sensitive to what they are representing then who cares who they are. More importantly, it seems that while we outwardly support being more inclusive most of society still believes in certain things being more divisive. This can be applied not only to America but most of the world. I suggest we start learning more about commonalities and the things that bind us together rather that what separates us. Only then we’ll be able to make strides forward.
If you want to check out a really well written article on the Essence debacle head over to Clutch Magazine. They have some really interesting tid bits in the comments section of the article. Here are some I picked out.
“I questioned that earlier in the discussion, and research leads me to believe that she is Latina. Her being part of the diaspora makes a difference to me personally and I think would be a good move for the mag.” — M
“The Black women’s voice is being silenced in all areas, and we are told that if we speak up we are racists. So now everybody can speak for us and about us but ourselves. If she is a Latina why not go work for magazines for Latinos? Why does diversity always fall on the backs of Black people? So we become diverse, but no one else does and it is Black people who are not being hired. I believe there is more to this story that is being told. Give it 1 to 2 years and Essence will be a multicultural magazine. Watch!”– KC
“White women are taking our men while Latino women are taking our jobs. Almost every store I go into these days have all Spanish people as employees. Maybe the companies are making some kind of profit to hire them, I don’t know. Here’s something I do know, all of a sudden everybody wants a black man. That’s just another form of disrespect and a way to once again, take something from us. If u wanna black man, hang around black women and I’m sure Ms Latino knows that!!! I’m surprised at Essence, they’re doing what everybody else doing… We can’t have nothing , can we?? No other race lets us into their circle without having a motive and we constantly let them in with open arms. Don’t be surprised when Essence Magazine is owned by Latinos and there’s not a black face on any page. That’s how they work… together!!!!! We shouldn’t even be called Black people anymore, disrespected people is a better name!!!!” –V
Discuss.